News

Insights that drive smarter healthcare decisions

Genactis brings together two complementary capabilities - senior-led primary market research to generate actionable insights, and a verified physician panel for research fieldwork services.

NewsGENACTIS Oncology Benchmark EU5 2026

From Visibility
to Meaning

In oncology, being known is no longer enough.

The category has moved from a volume problem to a content problem.

The field as knowledge deepens
AWARENESS FAMILIARITY →

Nearly the whole field is known. Far fewer are understood.

NewsEmerging Opinion Leaders

The early signal
others miss

Movement tends to show up in this group first.

Read performance early. It holds up at scale.

Same movement, two waves
EOLs move first WAVE 1 WAVE 2
EOLsEveryone else

Same direction. Different arrival time.

25,000+
Physicians in Global Panel including Key EU Markets
43
Medical Specialties
40
Countries Worldwide
2–3
Week Typical Fieldwork
Research team reviewing data in a laboratory
For Pharmaceutical & Biotech Industry

Primary Market Research

End-to-end research with healthcare professionals and beyond, to deliver strategic recommendations. We design, field, and interpret studies that answer your commercial questions.

Explore research services →
Physician in conversation with a patient
For Research Agencies & CROs

Genactis Health Panel

Fast access to 25,000+ personally verified physicians across 40 countries. Quality physician sample for your research with strong EU coverage.

Explore panel services →
What We Deliver

Research Services

Full-service qualitative & quantitative primary research designed and delivered by senior consultants. We go beyond data to provide the strategic recommendations your insights teams can act on.

Market Understanding and Patient Journey

We get under the skin of how and why healthcare professionals make the decisions they do — and translate that into clear commercial direction for your brand.

  • Truly understand the competitive landscape your brand will operate in to anticipate potential challenges
  • Understand what drives treatment choice and how to shift it in your favour
  • Identify the real barriers stopping physicians from prescribing your brand
  • Identify pain points and unmet needs along the patient journey to develop a clear launch strategy
How We Work

Our Research Process

Rigorous methodology meets deep healthcare expertise. We don't just collect data — we deliver strategic clarity.

  1. 01

    Define the Real Question

    Many projects answer the wrong question brilliantly. We start by challenging assumptions and aligning on what actually matters commercially.

  2. 02

    Design for Insight, Not Just Data

    We blend qualitative depth with quantitative rigour. Behavioural science frameworks reveal the "why" behind stated preferences.

  3. 03

    Deliver Strategic Recommendations

    Our reports provide clear "so what" implications and prioritised next steps — senior thinking, not project management.

Consultants presenting research findings
Panel Capabilities

Physician Sample You Can Trust

Verified physician sample of 25,000+ physicians across 40 countries.

Geographic Coverage of Genactis Health Panel

Contact us for a full country list →
UK2,800+
Germany2,400+
France4,300+
Italy4,500+
Spain4,900+
USA6,700+
+34 moreCanadaSwitzerlandAustria
countries

inc. Canada, Switzerland, Austria and more

Physicians walking through a hospital corridor

Verified Physicians

All panel members are actively practising, licence-verified doctors. Regular re-verification and quality checks throughout.

43 Specialties

From Primary Care physicians to Specialists, including oncology, haematology, cardiology, neurology, dermatology, rare diseases, and more.

2–3 Week Turnaround

Typical fieldwork completion within two to three weeks. Faster for standard specialties in core EU markets.

Per-Complete Pricing

Simple, transparent pricing with no hidden costs. Quality guarantees on every project.

Expert Network

Join the Genactis Expert Network

Healthcare professionals play a critical role in shaping the future of medicine. By joining the Genactis expert network, you can contribute your expertise to research that supports the development and improvement of medical treatments worldwide.

Healthcare professional
  • Share Your Expertise

    Contribute your professional insights to research exploring new therapies, treatment pathways, and the lifecycle of medicines.

  • Influence Meaningful Research

    Provide feedback on studies that help pharmaceutical companies and healthcare organisations better understand clinical practice and patient needs.

  • Receive Fair Compensation

    All participation is compensated appropriately and in full compliance with industry ethical standards and health authority regulations.

  • Flexible Participation

    You decide whether or not to participate in each project. There is no commitment required.

  • Strict Confidentiality

    Your personal data and professional information are handled with the highest level of confidentiality and in accordance with applicable data protection regulations.

  • Work With an Experienced Partner

    For more than 25 years, Genactis has supported healthcare professionals and the pharmaceutical industry through high-quality global research.

Join the Genactis Expert Network

If you are a healthcare professional and would like to collaborate with us, please register using the link below. Once registered, our team may contact you when research projects arise that match your area of expertise. Participation is always voluntary, and there is no obligation to take part in any study.

Register at genactis.net →
What Sets Us Apart

Why Genactis

Boutique agility. Senior expertise. European depth.

Senior-Led, Always

Every research project is led by a consultant with 10–15+ years of pharma research experience. Strategic thinking, not junior analysis.

Behavioural Science Rigour

Trained in behavioural economics and psychology. We reveal the implicit drivers of physician behaviour — the gap between what doctors say and what they do.

Genuine EU Depth

Our multinational team covers the languages of core EU markets and understands the local healthcare systems to decode cultural nuances.

Boutique Speed

No bureaucracy. Fast turnaround. Direct access to the people working on your project. We adapt to your timelines with creativity, not excuses.

Verified, Engaged Physicians

Recruitment via our GHP for all our research projects – all panelists are actively practising and licence-verified doctors, ensuring high quality sample and fast turnaround.

Partnership Mentality

We become an extension of your team. We challenge assumptions, offer perspective, and care about your commercial outcomes as much as research quality.

Get in Touch

Start a Conversation

Talk to us directly — no sales teams, no hand-offs.

Primary Market Research Enquiries

Research & Strategy

Looking for a research partner to deliver actionable insights from healthcare professionals and beyond? Let's discuss your project — from scoping to strategic readout.

Email
info@genactis.com
Phone
+44 (0)208 900 4374
Physician Panel & Sample Enquiries

Panel & Fieldwork

Need a physician sample for your research? Share your spec — specialties, countries, sample size, timeline — and we'll get back with feasibility and pricing.

Email
ghp@genactis.com
Phone
+44 (0)1442 734 011